BUSINESS ICONS
        
        
          
            8.3
          
        
        
          
            81
          
        
        
          VOCABULARY
        
        
          COLLOCATIONS (2)
        
        
          
            4
          
        
        
          
            a
          
        
        
          
            The texts contain some business collocations, e.g.
          
        
        
          
            
              set up/found a company.
            
          
        
        
          
            Match the verbs in the box with the words and phrases
          
        
        
          
            below to make more collocations.
          
        
        
          run set up do make reduce go recruit launch
        
        
          
            1
          
        
        
          a business plan,
        
        
          money / a profit
        
        
          
            2
          
        
        
          into partnership,
        
        
          out of business
        
        
          
            3
          
        
        
          an overseas branch,
        
        
          a company
        
        
          
            4
          
        
        
          a new product range,
        
        
          an advertising
        
        
          campaign
        
        
          
            5
          
        
        
          some market research,
        
        
          the first
        
        
          year accounts
        
        
          
            6
          
        
        
          the business badly,
        
        
          a factory
        
        
          
            7
          
        
        
          a new manager,
        
        
          talented employees
        
        
          
            8
          
        
        
          production costs,
        
        
          the number of staff
        
        
          
            4
          
        
        
          
            b
          
        
        
          
            Put the collocations from Exercise 4a into a
          
        
        
          
            logical order in the life of a company. Discuss your
          
        
        
          
            ideas with a partner.
          
        
        
          
            before
          
        
        
          
            start
          
        
        
          
            during
          
        
        
          
            end
          
        
        
          
            make a
          
        
        
          
            business plan
          
        
        
          
            go out of
          
        
        
          
            business
          
        
        
          GRAMMAR
        
        
          PAST PERFECT SIMPLE
        
        
          
            5
          
        
        
          
            a
          
        
        
          
            Look at these two sentences from the text about
          
        
        
          
            Zaha Hadid and underline the verbs.
          
        
        
          Hadid became the first woman to win the famous
        
        
          Pritzker Prize for architecture after she had already won
        
        
          Britain’s RIBA Stirling Prize ...
        
        
          By 1979, Hadid had created her own architecture
        
        
          company, but she struggled to get noticed until 1988 ...
        
        
          
            5
          
        
        
          
            b
          
        
        
          
            Answer the following questions and complete
          
        
        
          
            the rule.
          
        
        
          
            1
          
        
        
          Which verb in each sentence is in the past simple?
        
        
          (The other verb is in the past perfect simple.)
        
        
          
            2
          
        
        
          Which action happened first in each sentence?
        
        
          
            3
          
        
        
          Which action happened second?
        
        
          
            4
          
        
        
          Do we use the past perfect simple for the action that
        
        
          happened first or the action that happened second?
        
        
          We form the past perfect simple with
        
        
          + (not) +
        
        
          the past participle.
        
        
          
            5
          
        
        
          
            c
          
        
        
          
            Find the two sentences in the texts that start as
          
        
        
          
            below. Which tense do we often use to talk about
          
        
        
          
            events that happened by a certain time?
          
        
        
          
            1
          
        
        
          By the end of his life, … (text 3, para 4)
        
        
          
            2
          
        
        
          By the time of his death, … (text 4, para 1)
        
        
          Ê
        
        
          
            Language reference and extra practice pages 140–141
          
        
        
          
            6
          
        
        
          
            Complete the text with the past simple or past
          
        
        
          
            perfect of the verbs in brackets.
          
        
        
          ‘By the time she
        
        
          1
        
        
          (be) 19, Amina Al Hawaj
        
        
          2
        
        
          (create) a revolutionary physiotherapy machine called
        
        
          the ‘Almond’. By the age of twenty, she
        
        
          3
        
        
          (follow)
        
        
          that invention with a superior machine called the
        
        
          ‘Stamna’. At the time, Al Hawaj
        
        
          4
        
        
          (describe) the
        
        
          physiotherapy machines as ‘Animatherapy’ and her
        
        
          inventions
        
        
          5
        
        
          (gain) worldwide recognition. She also
        
        
          6
        
        
          (bring) attention to the important role Bahrain
        
        
          played in supporting gifted young people. By 2014, Al
        
        
          Hawaj
        
        
          7
        
        
          (win) the ‘Diamond Award’ at the British
        
        
          invention Society’s annual competition and, by 2015, she
        
        
          8
        
        
          (become) the first ambassador for invention in the
        
        
          Arab world.
        
        
          
            7
          
        
        
          
            a
          
        
        
          
            What had the following people done by the ages/
          
        
        
          
            dates mentioned? Match the sentences 1–9 with the
          
        
        
          
            phrases a–i.
          
        
        
          
            1
          
        
        
          By 1979, Zaha Hadid …
        
        
          
            2
          
        
        
          By the time of his death, Chaleo Yoovidhya …
        
        
          
            3
          
        
        
          By the time she was 17, Joy Covey …
        
        
          
            4
          
        
        
          By 1990, Mark McCormack …
        
        
          
            5
          
        
        
          By the age of six, Mozart …
        
        
          
            6
          
        
        
          By the age of twenty-two, Usain Bolt …
        
        
          
            7
          
        
        
          By the age of five, Leonardo DiCaprio …
        
        
          
            8
          
        
        
          By the age of twenty-two, Lionel Messi …
        
        
          
            9
          
        
        
          By the age of twenty-seven, Amy Johnson …
        
        
          
            a
          
        
        
          move to Fresno, California
        
        
          
            b
          
        
        
          win the FIFA player of the year
        
        
          
            c
          
        
        
          break the 100m and 200m world records
        
        
          
            d
          
        
        
          create his/her own company
        
        
          
            e
          
        
        
          fly to Australia
        
        
          
            f
          
        
        
          compose his/her first piece of music
        
        
          
            g
          
        
        
          become the most powerful person in sport
        
        
          
            h
          
        
        
          appear on TV
        
        
          
            i
          
        
        
          become one of Asia’s richest men
        
        
          
            7
          
        
        
          
            b
          
        
        
          
            Check your answers with a partner by making
          
        
        
          
            sentences with the past perfect.
          
        
        
          ‘
        
        
          
            What had Zaha Hadid done by 1979?’
          
        
        
          ‘
        
        
          
            She had created her own company.’
          
        
        
          SPEAKING
        
        
          
            8
          
        
        
          
            Discuss these questions.
          
        
        
          
            1
          
        
        
          Who are the business icons in Bahrain?
        
        
          
            2
          
        
        
          Why are they successful?
        
        
          
            3
          
        
        
          Who is the most successful person you know?
        
        
          
            4
          
        
        
          Why are they successful?