160
COMMUNICATION ACTIVITIES
LESSON 8.3
EXERCISE 2 (PAGE 80)
1
Mark Hume McCormack, sports
agent, died on 16 May, aged
seventy-two. Mark McCormack
started the industry of sports
markeƟng. He was the first
person to realise that sports
personaliƟes could earn extra
money from endorsements and
sponsorship. The company which
he founded, represents many of
the most famous sports people in
the world such as Pete Sampras,
the Williams sisters and Michael
Schumacher.
2
McCormack had been a promising
college golfer. However, aŌer
graduaƟng from Yale Law School
he worked as a lawyer. Later, he
realised that sports markeƟng had
great potenƟal. His first client,
in 1960, was Arnold Palmer,
the famous golfer. Thanks to his
energy and entrepreneurial skills,
he built up a highly profitable
business. By 1990
he had become the most powerful
person in sport.
3
His company expanded to include
a television producƟon company,
sports academies and a branch
represenƟng top celebriƟes such
as Kate Moss.
4
By the end of his life, he had also
published several books, including
the best-selling
What they don’t teach you at
Harvard Business Schoo
l.
5
He will be remembered for his
ability to negoƟate huge contracts
for a wide range of sports
personaliƟes and celebriƟes.
6
He leaves behind four children.
Mark McCormack,
born 6 November 1930;
died 16 May 2003
OBITUARIES
3
Mark McCormack
1
ChaleoYoovidhya, inventor of a
popular energy drink died on 17
March. By the time of his death
he had become one of Asia’s
richest men and one of the 250
wealthiest people in the world.
2
The third son of a Chinese father
and a Thai mother, he grew up
in northern Thailand. The family
was poor and made a living
selling ducks and fruit. Chaleo
worked from a young age and
did not complete his secondary
education. He later earned a
living as a bus conductor and a
salesman, as well as by helping
in his brother’s pharmacy in
Bangkok.
3
Always interested in science, in
the 1960s he set up a company
called TC Pharmaceuticals. He
worked on his own formula for
an energy tonic which was given
to truck drivers to help them
stay awake. He named it ‘Krating
Daeng’, meaning Red Buffalo in
Thai, and began selling it around
the country during the 1970s.
4
In 1982, an Austrian toothpaste
salesman, DietrichMateschitz,
was in Thailand and drank a can
of the drink to help his tiredness
and jetlag. It worked well and
he went into partnership with
Chaleo. The launch of the new
product, was in Austria in 1987.
It is now sold in over seventy
countries around the world. The
market research done at the time
of the launch suggested it was
going to fail. It has annual sales
of 4.6 billion cans.
5
Although extremely successful,
Chaleo remained a private man
and had not given an interview
or made a public appearance for
over thirty years. He was married
twice and had eleven children.
Chaleo Yoovidhya,
born 17 August 1923;
died 17March 2012
4
OBITUARIES
ChaleoYoovidhya
LESSON 5.3
EXERCISE 8A (PAGE 51)
SON
You want the biggest, fastest bike with the biggest
engine. Your friends will think you are silly if you have
a bike with a really small engine. You think you are
responsible and will drive safely.
LESSON 6.3
EXERCISE 10A (PAGE 61
)
STUDENT C
Education in Argentina
•
Argentina has nine years of compulsory schooling.
•
Basic education is divided into three-year phases
corresponding to junior and senior primary school
and middle (or lower secondary ) school.
•
After this period of compulsory education, students
have the choice of studying further or not for three
years in upper secondary.
•
48% of the population enrol in higher education.
•
First degrees for teachers and technicians last for three
years but there are longer degrees for four to six years
for engineering, medicine and law.
•
University education is free but students have to pay
for accommodation, transport and materials.
•
Argentina has one of the most educated populations
in Latin America.
LESSON 7.2
EXERCISE 3A (PAGE 68)
STUDENT B
1930–1939
In the 1930s designers increased the efficiency of boats
and aircraft by giving them smooth and curved shapes.
Then, in 1934, Chrysler launched its new streamlined
car, the Airflow. This was the start of the use of
aerodynamics in car design. Streamlining, as it was
called, was about speed, efficiency and, most of all, the
modern world. Designers realised that consumers were
attracted to other streamlined products, and so they began
to use streamlining in a wide range of domestic
appliances, such as refrigerators.
The designer Henry Dreyfuss helped to develop a new
theory about design called ergonomics. He believed that
machines worked better if they were adapted to people’s
needs. His reputation was based on the Bell 3000
telephone. Because of its ergonomic design, it was easy
for people to use.
At this time a number of new materials were used in
design, such as Bakelite (an early type of plastic). It was
a perfect material for producing smooth, streamlined
products.
