AUDIO SCRIPTS
169
L:
Fine. I’m sure we can come up with some
good ideas for you. We’d certainly like to
be your agency for the campaign.
A:
Well, if we like your presentation, you’ll
have a good chance of winning the contract.
L:
That’s good enough for me.
LESSON 5.4 RECORDING 5.5
Larissa Klein:
Good morning, I’m Larissa Klein, head of Klein
Benson Advertising. I’d like to introduce my
colleagues, Emily Sanchez on my left, and next
to her, Karen Reiner. Our purpose today is to
present some ideas for your new product. We’ll
also suggest how to advertise and promote it.
Our presentation is divided into three parts.
First, I’ll talk to you about our ideas for the
name of the soft drink and a suitable slogan.
After that, Emily will give you our ideas about
the can – she’s an expert on packaging – and
finally Karen will tell you our ideas about how
to advertise and promote the drink. If you have
any questions, we’ll be pleased to answer them
at the end of our presentation.
LESSON 5.4 RECORDING 5.6
Emily Sanchez:
Moving on now to the design of the can. We
asked a group of young people about this. We
showed them ten different designs. Please look
at the screen. As you see, we’ve numbered
the designs one to ten. If we now look at the
table of results, it’s very clear. Over 80% of the
group preferred design 6, the blue can with the
yellow stripe.
LESSON 5.4 RECORDING 5.7
K = Karl Reiner, L = Larissa Klein
K:
Well, I’ve given you our ideas for
advertising and promoting the drink. I hope
you’ve found them interesting. Now, let me
summarise our main points. Larissa gave
you three possible names and mentioned
the one we prefer. She told you what
slogan we liked, with her reasons. Emily
showed you the design for the can that we
recommend. Finally, I talked about ways of
advertising the drink and told you about our
ideas for special promotions.
L:
Thank you very much everyone for your
attention. Are there any questions?
LESSON 5.5 RECORDING 5.8
OK, what is critical thinking? Very simply, it’s a
way of thinking about a subject or problem. It’s
a skill you use to decide whether a statement
or opinion is always true. So, critical thinkers
make judgments based on evidence and clear
thinking. They look at problems in a thoughtful
way and try to solve them.
It’s an important skill for academic studies.
Teachers and lecturers expect students to think
critically when they do essays and reports,
and carry out research. Students need to show
the ability to analyse information, question
statements and opinions, and identify key
points in a text.
But most of all, critical thinking is an important
skill for everyone. It encourages you to ask
questions about what you see, hear and read,
and not accept ideas and opinions uncritically.
So, critical thinkers are curious about life, and
they form their own values and beliefs.
LESSON 6.1 RECORDING 6.1
1
Well, I’m not sure really. I think it’s
important to go to university and get a
degree, but it isn’t an easy experience. It
was hard to get a place, and I wasn’t sure
what to do. I worried about going just to
study any subject, maybe not the right one.
It can be hard to get a good result in a lot
of subjects. You can fail a course, like I did.
I seem to be revising for, or sitting exams
all the time! There are a lot of lectures
and we have to go and speak in seminars
every week. If I can get good grades, I will
finish next year. To be honest, it has been
a good experience, although I can’t wait to
graduate from university and get away from
exams!
2
I didn’t enjoy school very much. Handing in
essays, doing homework and all that stuff. I
didn’t understand why it was useful. I only
wanted to do sports. I didn’t like studying
for exams, so when I did any exams, I
failed them. I just made too many mistakes.
Maybe I didn’t have the right system for
revising subjects. When I retook the exams,
I failed again. My friends did a lot better,
but it didn’t bother me. It was a relief when
I could leave secondary school!
3
I always tried to do well at school, you
know, handing in assignments on time,
trying to get good grades and doing my
coursework so I could go to college. I liked
school a lot. I think it is about doing your
best, but this is more than just passing
exams and studying for tests. I think it‘s
about making progress generally. It’s also
a social experience, how to get on with
other people. I still have many friends from
my school days. Yes, I had a great time at
school.
LESSON 6.2 RECORDING 6.2
We had a teacher called Mr Rojas and he
taught us Chemistry. He was an excellent
teacher, but we couldn’t say that we actually
liked him. He wasn’t friendly or easy-going –
the opposite in fact. He was different from the
teachers we normally liked. In fact, he often
criticised us. He treated us all equally – well,
criticised all of us equally. He didn’t treat us
like unique individuals, so it was funny that
we all respected him. He was very strict and
always punctual – I don’t think he was ever
late, and neither were we! He gave us lots of
tests and lots of homework, and his formal
approach to teaching seemed to work. He
explained things very clearly and was very good
at answering all our questions. He was always
very well prepared and his lessons were always
interesting. He always varied things, changed
the pace of the lesson, and used different
methods to teach us. The chemistry laboratory
was a strange environment to be in, but we all
enjoyed the classes. In the end, we all passed
the Chemistry exam and Chemistry became my
favourite subject on the curriculum.
LESSON 6.3 RECORDING 6.3
1
I’m an American, and I can tell you, a
college degree in the US puts you way
ahead of people who don’t have one. If
you want to work in cities like Boston, New
York or San Francisco, your starting salary
will be much higher than guys who don’t
have a degree, and you certainly need a
good salary to afford an apartment in those
cities. I think I’ll get about $50,000 as a
starting salary once I graduate, and I’ll get a
lot of fringe benefits too, like life insurance
and a retirement plan.
2
I love sports. I love playing sports and being
outside. Like most of my school friends,
I went to university. I did Sports Science, but
it wasn’t really for me. I liked the practical
bits and enjoyed playing for the university
sports teams, but I hated the academic side.
I left after a year and had to pay off some
university loans. I did work experience after
that and then got a job as a sports coach
and personal trainer. I think university was a
waste of time for me.
3
I did my degree at Cambridge University –
it was a three-year course. I don’t like the
idea that you study for a degree for what
it gets you later in life. You should go to
university because you’re really interested
in the subject you choose. I don’t think my
degree helped me to get a job. OK, it may
have given me an edge over non-graduates
for getting interviews, I suppose. But I really
enjoyed studying French literature, and
don’t regret it at all. When I left, I applied
for lots of jobs, and I think employers
liked the fact that I was confident and had
good people skills. I’m now a computer
programmer, nothing to do with literature.
4
I graduated from university a few years
ago. I did enjoy my time at university, and
maybe that’s the problem. I did well at
school, so it was logical to go to university.
I guess I just enjoyed myself too much.
Without the discipline of school, I didn’t
study as hard as I should, so I only just got a
degree. A lot of my friends got jobs straight
from school and are now doing really well.
There are a lot of unemployed graduates
around these days. I don’t regret my time at
university – I learnt quite a lot about people,
and I did a lot of sport. I’m not sure it really
helped my career though.
LESSON 6.4 RECORDING 6.4
M = Marie Laforêt, P = Palba, MC = May Cheng
M:
OK, I’ve noted what you’ve told me about
the library. We can discuss the matter at our
next committee meeting. Now what about
the loud music? You say some students in
the halls of residence have been
complaining about the noise.
P:
Yes, it’s a real problem. There is a lot more
loud music at the moment, even late at
night. It’s really noisy. It really annoys
people who want to study.
M:
Mmm, that’s not fair, is it? A lot of students
like to study in the evenings and even at
night in their rooms. They must have some
peace and quiet.
P/MC:
Exactly/Right.
M:
Let’s see, there are several ways to deal with
this. Let’s look at our options. Erm, we
could agree to ban music in rooms, or we
could only allow people to play music after
the exams … What do you think, May
Cheng?
MC:
Well, the good thing is that it’s fair to
everyone, but the bad thing is, it wouldn’t
be very popular. I mean, everyone likes
music, don’t they? It’s a big part of our lives.
P:
Could I make a suggestion, Marie?
M: Sure, go ahead.
