5.4
B-KOOL SOFT DRINKS
53
KEY LANGUAGE
THE LANGUAGE OF PRESENTATIONS
3
a
5.5
Larissa Klein and two colleagues make a
presentation to the marketing department of B-Kool.
Listen to the beginning of the presentation and
complete the phrases.
Beginning a presentation:
1
I’d like to
Emily Sanchez on
my left, and next to her, Karen Reiner.
2
Our
is to present some ideas for your
new product.
3
Our presentation
three parts.
4
If you
, we’ll be pleased to
answer them at the end of our presentation.
3
b
5.6
Listen to the next part of the presentation
and complete the phrases.
Talking about a different subject:
1
Moving
the design of the can.
Referring to an illustration:
2
Please
.
3
c
5.7
Listen to the end of the presentation and
complete the phrases.
Ending a presentation:
1
Now, let me
points.
2
Thank you very much
.
3
Are there
?
3
d
In which section of the presentation would you
expect to find the following? Match the phrases to the
headings in Exercises 3a–c.
1
Now, I’ll sum up.
2
I’m going to talk to you about our advertising campaign.
3
Hello everyone, thanks for coming to my presentation.
4
That’s all I have to say. Emily will now show another
design for the can.
5
This brings me to my next point.
6
Karen will now talk about our promotions.
7
This is how I’d like to organise my talk.
8
Thanks for listening to my talk.
TASK
GIVING A FORMAL PRESENTATION
4
a
Work in small groups. Each group represents an
advertising agency. Choose a name for your agency,
then discuss your ideas for an advertising campaign to
launch the new drink.
4
b
Make your presentation to the other groups. Each
person in your group should present one part of the
presentation. Use the following structure for your
presentation.
•
name of the new drink
•
slogan for the drink
•
design of the packaging
•
how to advertise the drink – what media to use
•
special promotions
5
As a class, discuss the presentations. Which one was
the most interesting/creative/persuasive?
