EXTRA PRACTICE
135
5
G1
1
Write the verb in brackets in the correct
form to make second conditional sentences. Use
could
and
might
when possible.
1
If we
(advertise) more, we’d sell more.
2
What
(happen) if we put a poster up?
3
If I knew the number, I
(give) them a call.
4
If I
(be) you, I’d find a new USP.
5
Could you do it if I
(ask) you?
6
You
(not know) what this advert is for if you
looked at it.
7
you
(give) us a bigger budget if we
needed it?
8
If we used the internet more, the company
(reach) more people.
2
Speaking practice
Tell a partner what you would do
in different situations. Use the phrases below.
If I had:
• more money, I’d …
• a new career, it …
• time, I’d …
If I was:
• President / Prime Minister, I’d …
• ten years younger, I’d …
G2
3
Choose the correct form.
When I first started working in the business, advertising
was much
1
less important / the most important
than it is
nowadays and our budgets weren’t anything like as
2
big / bigger
as they are now. Companies now realise
that marketing is
3
more complex / complexer
because
there are so many different kinds of media. For example,
the internet is one of the
4
fastest / most fast
ways of
launching a new product, especially to young people.
At the click of a button you can send out adverts. It’s
also
5
cheaper / cheapest
than television advertising,
which takes months of planning and costs a fortune. It’s
true that television reaches the
6
higher / highest
number
of people at once but in many cases internet advertising
can be just as effective
7
than / as
TV. For example, by
choosing the right websites you are
8
more / most
likely
to reach your target market.
4
Complete sentences 1–5 with the words and
phrases in the box.
as interesting a little much better much more
the least
1
My exam results weren’t
than yours, so don’t
worry.
2
We can make the product
cheaper than it is
now, but not much.
3
His new book isn’t
as his first one.
4
This is a
attractive design than the last one –
well done.
5
This is
important problem – let’s discuss the
other points first.
KL
5
Match the sentence halves.
1
Our presentation is divided into
2
Please look
3
I’d like to introduce
4
Let me summarise our
5
Are there
6
Thank you very much for
7
If you have any questions, we’d be pleased to
answer them
a
your attention.
b
my colleagues.
c
any questions?
d
main points.
e
four parts.
f
at the screen.
g
at the end.
V1
6
Complete the words.
1
We’ve got a famous singer to e
our new soft
drink.
2
That’s a really e
-c
image. Where was it
photographed?
3
We’ve just agreed a s
deal with a Formula 1
racing team.
4
If we make a radio advert, we’ll need to have a
c
song that everyone knows.
5
Coca-Cola must have the most famous l
in
the world.
6
It’s a rather dull s
. Can we make it wittier?
7
How about having the actors drinking the product in
a really e
location with a beach, islands and
palm trees?
V2, 3
7
a
Match the words to make word
combinations.
1
advertising
a
food
2
TV
b
message
3
vast
c
websites
4
manipulate
d
images
5
animated
e
manager
6
enhance
f
features
7
fast
g
food
8
junk
h
cartoons
9
persuasive
i
commercials
10
interactive
j
sums
7
b
Write definitions for the word combinations in
Exercise 7a. Then check your answers in a dictionary.
an advertising manager: The person in charge of things
like TV commercials and slogans.
